PIA Challenge

Date de début : 2 juin 2022
Date de fin : 1 septembre 2022
Lieu: Online

The PIA Challenge is an open innovation initiative driven by AECOC, one of the biggest associations of manufacturers and distributors in Spain.


13 corporations involved in the program (Mahou San Miguel, Pascual, Eroski, Plusfresc Supermercats, Uvesco S.A., Areas Iberia, CAPSA FOOD, Europastry, Logifruit, Zelnova Zeltia, Angulas Aguinaga, Cerealto Siro Foods, Zyrcular Foods) are looking for innovative companies with whom to collaborate in order to give response to the challenges facing the FMCG and Foodservice sectors in 3 areas:

  • Circular economy and sustainability.
  • New packaging solutions.
  • New consumer behavior.


The selected companies will get the following main benefits:

  • Participation in the Startup Day.
  • Mentoring sessions.
  • Matchmaking sessions.
  • Launch of a pilot project with one or more of the 13 involved corporations.
  • Support from the involved corporations.
  • Opportunities to participate in the AECOC activities.
  • Visibility in the ecosystem.


To participate, you just need to create your account and complete a simple form through this platform.